Elias Cherrier-Vickers
CT460 Brand Experience Design Portfolio
Multidisciplinary Designer
Hi, I’m Elias! A former ballet dancer turned designer. I bring movement, storytelling, and collaboration into brand identity work with a playful, visual approach.
Art Direction Focus: Brooklyn Botanic Garden Rebrand
BBG was ready for a major rebrand, and my team and I developed a dynamic, data-driven brand identity that celebrates the seasons of nature as a core solution.
Our goal was to craft an adaptable branding system that reflects the bright, ever-changing energy of Brooklyn and its gardens. The new identity bridges the natural world with the surrounding urban community through immersive, hands-on experiences designed to spark curiosity and deepen appreciation for nature.
Creatively, I focused on developing a motif that evolves with the environment—responding to changes in season, precipitation, temperature, and wind—while remaining simple and accessible for locals, allowing them to experience and follow nature’s vibrancy firsthand.
Experience and Affiliations
Figma Campus Leader @ FIT (Extracurricular), 08/25 - 06/26
Selected from over 1,000 students to represent Figma at FIT and coordinate with team to empower our design community on campus through developing events, hosting workshops, mentoring peers, and encouraging tool proficiency.
A&DD Club President @ FIT (Extracurricular), 08/25 - 05/21
Served as a cross-functional leader responsible for delegating tasks and tracking event milestones, while providing hands-on support in digital design, member engagement, and administrative oversight.
Digital Communications Intern @ Art21, 06/21 - 06/22
Leveraged Adobe Premiere Pro to produce and edit short-form social media content and promotional assets highlighting Art21’s artist library and cultural programming
Recognitions
D&AD, New Blood Awards (2025) Wood Pencil - Wise Brief, “GoWise”