Hailey Ho Sang
CT460 Brand Experience Design Portfolio
An Architect of Experiences
I believe that every interaction tells a story. Growing up in the theatre, I learnt first-hand about storytelling through design in all its beauty, chaos, and everything in between. This production translated into my personal life, with a growing desire to build experiences inspired by people, for the people.
A former interior designer turned digital designer, I honor the importance of human-first thinking when crafting an experience. I view every project as a sequence of touchpoints, ensuring the structure behind the scenes is as strong as the performance on stage (#backstage crew on top!)
Interior Design Highlights→
My Design Footprint
Freelance Digital Designer @ Sutton Home Fashions, 03/25 - Present
Streamlined design workflows by organizing assets, developing creative concepts for wholesale product packaging, and ensuring brand consistency across all touchpoints.
Graphic Designer @ WFIT, 08/25 - Present
Designed newspaper layouts in InDesign, aligning with brand standards and applying advanced typography for clear, impactful communication for campus engagement.
Design Assistant @ DCI Studio, 01/23 - 05/23
Collaborated with principal designer on high-end residential projects by leading the design and presentation of architectural drawings and 3D renderings, while optimizing workflows through schedule management and client-vendor relations.
The Person Behind the Screen
My journey through different creative roles is fueled by a simple curiosity: understanding human needs and interactions. When designing, I believe every touchpoint should feel human and intentional. That same love for intentionality translates into my hobbies.
When I’m not at my desk, I’m usually refining a recipe or working a project when bouldering. I love the technicality of both: the precision of a measurement and the calculated strategy of a climb. Whether the result is a sweet victory or a laughable wipeout, I’ve learned to value the process and the insights gained along the way, bringing fresh perspectives to my next creative adventure.