Yuriko Zheng
CT460 Brand Experience Design Portfolio
It’s the little things.
I’ve always been drawn to the littlest things that do one simple job exceptionally well: a fountain pen, a perfect espresso, a typeface that holds at every size. That attention to detail led me from advertising into product design, shifting from talking at people to designing for them. I work across UX, brand, motion, and type because the best ideas live at the intersection, thinking in systems and designing in layers with a focus on the details people remember.
When I’m not designing, I’m probably deep in my recent Japanese stationery rabbit hole obsession, researching fountain pen nibs and inks, or making my third coffee of the day and calling it research — because at the end of it all, the things worth designing for aren't on a screen but they're the moments happening around one.
My people.
What makes me grow as a designer are the creative people around me. My classmates constantly push my thinking, and my friends, who are also in the design world, keep me grounded and real. I learn so much just from being around them, and honestly, I wouldn't be half the designer I am today without them.
Experience and Affiliations
Digital Visual Designer @Amore Caffe, 03/23 - Present
Designed the café’s brand identity and led content strategy, building a cohesive in-store and digital presence that increased engagement by 34% and drove 2 brand collaborations.
Brand & Digital Designer @ CIELO Agency, 02/25 - 06/25
Partnered with clients and the CEO to deliver brand and digital work while contributing to a B2B UX/UI redesign, creating wireframes and user flows that improved product clarity and navigation.
Halo Team Lead @ Figbuild Hackathon, 03/26 - 03/26
Led a multidisciplinary team to design and prototype Halo, an AI-driven product, delivering a fully interactive concept in 3 days that transformed behavioral insights into intuitive interactions, reimagining how social signals can be visualized.
Recognitions
Dean’s List @ Fashion Institute of Technology, 09/24 - 06/25
Gemini Campaign Merit @ YoungOnes 2026