Luanna Tang
CT460 Brand Experience Design Portfolio
My motion graphics journey started with a simple song.
I was always a huge fan of anime, video games and the music industry around it since I was a child! In 2017, there was a fan-made music video that touched me so much that I decided to pick up After Effects, so I could learn to make my own music videos that could touch people’s heart too! I believe that all music brings a certain kind of emotion, and being able to translate those feelings to something visual is something I always strive for when I’m creating dynamic design! Because I believe that design should not be static, but constantly moving.
What I do behind closed doors... :)
After I close my laptop and take a sigh of relief, I love trying viral food spots, go cafe hopping, listening to EDM, and doing oshikatsu with my friends! (Oshikatsu is a term for a lifestyle of passionately supporting a favorite character through activities like buying merch, attending events, or showing them off through social media!)
Recently, I’ve started to pick up cosplaying again and find it so fun to dress like one of my favorite characters and pretend that I’m a different person! I recently worked at a maid cafe and that was fun, because I get the chance to do fun things like chanting magical spells on food for my customers!
I actually have a whole different identity where I hone my craft in singing, rapping, and voice acting! I also stream as a Vtuber (Virtual Streamer) where I play a bunch of different games and sing a bunch of different songs... sometimes doodling too! ♡ But even when I exist as a different identity, I still apply my design capabilities to my hobbies! I still create music videos, and help design assets for pop up cafes!
Valuable Experiences
Content Designer @ Cocone Xenon (Full Time), 02/18 - Present
Collaborated with the company’s marketing team to develop advertising campaign strategies and design social media assets for the upcoming game release, ensuring cohesive and engaging brand communication across platforms.
Graphic Designer @ W27, 11/24 - Present
Designed and produced column and article layouts for the school newspaper using Adobe InDesign, ensuring a cohesive visual style across issues. Collaborated with team leaders and integrated assets from multiple departments to maintain consistency and meet publication standards.
Graphic Designer @ Cocone Xenon (Contract), 04/24 - 01/25
Worked as a graphic designer to create promotional materials for multiple game titles, while also contributing to brand identity development and strategic positioning for upcoming releases.