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CT460

Brand Experience Design Portfolio

Fall 2025

Section

601

Date & Time

Monday 3:10 pm - 6 pm, Wednesday 3:10 pm - 6 pm

Professors

Christie Shin

Classroom

D514, C315

Co-requisite(s)

CT 304 Design Systems for UX and UI

Credits/Hours

3 credits; 6 lab hours

School

School of Art & Design

Major

Advertising & Digital Design BFA

Minor

NA

Office Hours

Monday 1 to 3, Wednesday 2 to 3, Thursday 5 to 6

Office at FIT

D317 (email to schedule a remote meeting)
christie_shin@fitnyc.edu

Course Description

This course helps students develop a comprehensive portfolio demonstrating expertise in branding, UX/UI design, digital product design, and IxD. It covers creating resumes, bios, portfolio websites, and case studies to showcase problem-solving skills. Students also gain insights into the recruitment process, professional readiness, and essential soft skills such as communication and teamwork.

Student Learning Outcomes

Upon successful completion of the course, students will be able to:

  1. Create a focused resume showcasing relevant skills for their desired career path.

  2. Explain work concepts and procedures both verbally and in writing.

  3. Develop a comprehensive portfolio customized for various platforms and objectives.

  4. Establish a strong online presence through portfolio websites, LinkedIn profiles, and active participation in creative communities.

  5. Understand the brand experience design recruitment process and be ready to market themselves effectively.

Deliverables & Evaluation

  1. Professionalism (Class Participation and Attendance) - 10%

  2. [Midterm - Grading check point 1] - 30%
    Framer website up&running (Desktop & Mobile)
    - Home page
    - Project 1
    - Resume
    - Biography

  3. [Grading check point 2] - 50%
    Completed Live Website (homepage + 4 projects + About me + Resume PDF)

  4. 10 Internship applications - 10%

Weekly Outline

* Weekly outline is subject to change according to the pedagogical needs.

Week 1A: 8/25/25

  • Course & Project Introduction
    Holidays
    Domain purchase
    Framer set up

  • [Homework]
    Framer Homepage - up & running

  • [One-on-one]
    Planning meeting

Week 1B: 8/27/25

  • Guest Speaker Session 1:

Hedy & David
    Topic: Domain setup, hosting service, connecting the domain with Framer, Framer basic, etc.

  • [Homework]
    Project 1 wireframe (Figma)

Labor Day 9/1/25
Week 2A: 9/3/25

  • [One-on-one]

    Project 1 wireframe (Figma)

  • [Special session]

    Typography Competition

  • [Homework]

    Project 1 wireframe (Figma)Week 3A/B

Week 2B: 9/8/25

  • [One-on-one]
    Project 1 wireframe (Figma)

  • [Special session]
    Typography Competition

  • [Homework]
    Project 1 design draft (Figma)

Week 3A: 9/10/25

  • 2026 Typography Competition
    Deadline: September 12, 2025

  • [One-on-one]
    Project 1 design draft (Figma)

  • [Special session]
    Typography Competition

  • [Homework]
    Homepage & Project 1 design (Figma)

Week 3B: 9/15/25

  • [One-on-one]
    Homepage & Project 1 design (Figma)

  • [Special session]
    Interactive Competition

  • [Homework]
    Homepage & Project 1 (Framer)

Week 4A: 9/17/25

  • [One-on-one]
    Homepage & Project 1 design (Figma)

  • [Special session]
    Interactive Competition

  • [Homework]
    Homepage & Project 1 Responsive Design (Framer)

Week 4B: 9/22/25

  • Rosh Hashanah - Class suspends at 4 PM

  • [One-on-one]
    Homepage & Project 1 design (Figma)

  • [Special session]
    Interactive Competition

  • [Homework]
    Homepage & Project 1 Responsive Design (Framer)

Rosh Hashanah 9/24/25

Week 5A: 9/29/25

  • [One-on-one]
    Homepage & Project 1 Responsive Design (Framer)

  • [Special session]
    Interactive Competition

  • [Homework]
    Homepage & Project 1 Responsive Design (Framer)

Week 5B: 10/1/25

  • Yom Kippur - Class suspends at 4 PM

  • [One-on-one]
    Homepage & Project 1 Responsive Design (Framer)

  • [Special session]
    Interactive Competition

Week 6A: 10/6/25

  • [One-on-one]
    Homepage & Project 1 Responsive Design (Framer)

  • [Special session]
    Interactive Competition

  • [Homework]
    Homepage & Project 1 Responsive Design (Framer)

Week 6B: 10/8/25

  • 2026 Interactive Competition
    Deadline: October 10, 2025

  • [One-on-one]
    Homepage & Project 1 Responsive Design (Framer)

  • [Special session]
    Interactive Competition

  • [Homework]
    Homepage & Project 1 Responsive Design (Framer)
    Resume & Biography

Week 7A: 10/13/25

  • [Lecture]
    Resume & Biography

  • [One-on-one]
    Homepage & Project 1 Responsive Design (Framer)

  • [Special session]
    Interactive Competition

  • [Homework]
    Homepage, Project 1, and Biography (Framer)
    Resume PDF

Week 7B: 10/15/25

  • Guest Speaker Session 2: Hedy & David
    Topic: Framer, responsive design, and related topics

  • Resume review

Week 8A: 10/20/25

  • [Midterm - Grading check point 1]
    Framer website up&running (Desktop & Mobile)
    - Home page
    - Project 1
    - Resume
    - Biography

Week 8B: 10/22/25

  • [One-on-one]
    Midterm progress review

  • [Homework]
    Project 2 wireframe (Figma)

Week 9A: 10/27/25

  • [One-on-one]
    Project 2 wireframe (Figma)

  • [Homework]
    Project 2 design draft (Figma)

Week 9B: 10/29/25

  • [One-on-one]
    Project 2 design draft (Figma)

  • [Homework]
    Project 2 (Framer)

Week 10A: 11/3/25

  • [One-on-one]
    Project 2 (Framer)

  • [Homework]
    Project 3 design draft (Figma)

Week 10B: 11/5/25

  • Tentative Studio Visit:
    Athletics: Matt Owens -     http://athleticsnyc.com

Week 11A: 11/10/25

  • [One-on-one]
    Project 3(Framer)

  • [Homework]
    Project 4 design draft (Figma)

Week 11B:

  • [One-on-one]
    Project 4 design review (Figma)

  • [Homework]
    Project 4 (Framer)

Week 12A: 11/17/25

  • [One-on-one]
    Project 4(Framer)

  • [Homework]
    Live Website (homepage + 4 projects + About me + Resume PDF)

Week 12B: 11/19/25

  • [One-on-one]
    Live Website (homepage + 4 projects + About me + Resume PDF)

Week 13A: 11/24/25

  • [Grading check point 2] Live Website
    (homepage + 4 projects + About me + Resume PDF)

Week 13B: 11/26/25

  • [One-on-one]
    Live Website review

  • Thanksgiving Recess 11/27/25

Week 14A: 12/1/25

  • Guest Speaker Session 3: Hedy & David
    Topic: Website troubleshooting and Q&A

  • [One-on-one]
    Grading check point 2 review

Week 14B: 12/3/25

  • [One-on-one] Internship status

Week 15A: 12/8/25

  • [One-on-one] Final website look & Internship status

Week 15B: 12/10/25

  • [One-on-one] Final review

Creative Technology & Design (CT&D) Attendance Policy

Attendance is not optional. If you are going to miss a class, you must contact me via email ASAP. Due to the quantity of material covered in the course, I will not be able to spend class time explaining missed assignments or redo lectures. If a class is missed, it is your responsibility to get information regarding missed assignments and lectures from one of your classmates.

  1. Students are required to attend all classes, be on time, and remain for the entire class.

  2. Students who miss three classes for classes meeting once a week or four classes for classes meeting twice a week will receive a grade of “F.”

  3. The student who arrives 10 minutes after the start of the class will be considered late.

  4. Two late occurrences = one absence

  5. A student who arrives over 30 minutes late or not returning from the break will be considered absent from the class.

  6. Working on projects for another class or using digital devices for socializing (texting, social media…etc.) or gaming during class time will be recorded as an absence.

  7. An excused absence is still recorded as an absence. The difference is an excused absence won’t impact your grade for professionalism and class participation.

Additional Course Information:
Department Policy on Plagiarism

Plagiarism and other forms of academic deception are unacceptable. Each instance of plagiarism is distinct. A plagiarism violation is an automatic justification for an “F” on that assignment and/or an “F” for the course. A student found in violation of FIT’s Code of Conduct and deemed to receive an “F” for a course may not withdraw from the course prior to final grade assignments.

Use of AI tools

It is permissible to utilize AI tools in your creative process. However, you must identify which AI tool is being used at each stage of the process. You are required to fact-check AI output and avoid stereotyping and bias in your work. Finally, you are responsible for ensuring that the final creation is unique, ownable, and without any copyright issues.

Fact-checking AI output

AI tools are not infallible. They often generate incorrect or misleading information. It is your responsibility to fact-check any AI output before using it in your work. This includes checking the source of the information, evaluating the quality of the information, and considering the context in which the information was generated.

Avoiding stereotyping and bias

AI tools can be trained on data that contains stereotypes and biases. This can lead to AI output that is also biased. It is your responsibility to avoid the potential for bias in AI output. You should also be mindful of your own biases when using AI tools and take steps to mitigate them.

Ensuring the uniqueness and ownership of your work

You are responsible for ensuring that the final creation of your work is unique and ownable. This means that you must not plagiarize the work of others, including submitting works done solely by AI tools without meaningful improvement and input from you.

Penalty for violation

Violation of this policy may result in a grade reduction or suspension from the class.