CT460

Brand Experience Design Portfolio

Fall 2024

Section

601

Date & Time

Monday 3:10 pm - 6 pm, Wednesday 3:10 pm - 6 pm

Professors

Christie Shin

Classroom

D514, C315

Co-requisite(s)

CT 304 Design Systems for UX and UI

Credits/Hours

3 credits; 6 lab hours

School

School of Art & Design

Major

Advertising & Digital Design BFA

Minor

NA

Office Hours

Monday 1 to 3, Wednesday 2 to 3, Thursday 5 to 6

Office at FIT

D317 (email to schedule a remote meeting)
christie_shin@fitnyc.edu

Course Description

This course helps students develop a comprehensive portfolio demonstrating expertise in branding, UX/UI design, digital product design, and IxD. It covers creating resumes, bios, portfolio websites, and case studies to showcase problem-solving skills. Students also gain insights into the recruitment process, professional readiness, and essential soft skills such as communication and teamwork.

Student Learning Outcomes

Upon successful completion of the course, students will be able to:

  1. Create a focused resume showcasing relevant skills for their desired career path.

  2. Explain work concepts and procedures both verbally and in writing.

  3. Develop a comprehensive portfolio customized for various platforms and objectives.

  4. Establish a strong online presence through portfolio websites, LinkedIn profiles, and active participation in creative communities.

  5. Understand the brand experience design recruitment process and be ready to market themselves effectively.

Deliverables & Evaluation
  1. Professionalism (Class Participation and Attendance): 10%

  2. Midterm Check Point: 30%

    • Resume/LinkedIn/Biography

    • Portfolio Website Up-and-running (Project 1)

  3. Completed Portfolio Website (6 projects, Biography, Resume pdf, LinkedIn Link): 50%

  4. 10 Internship applications: 10%

Course Weekly Outline:
Part 1: Career Definition, Portfolio Content Development, Portfolio Website Beta Launching
Week 1A
  • Course & Project Introduction

  • [Lecture]

  • Career Preparation

  • Career advice & tips

Week 1B
  • [One-on-one]

  • Planning meeting

Week 2A/B
  • [Lecture]
  • Resume & Bio

  • [Deliverable]

  • Resume & bio

  • LinkedIn profile

  • Web domain

Week 3A/B
  • [Deliverable]

  • Portfolio sitemap

  • Homepage wireframe

  • Project 1 wireframe

Week 4A/B
  • [Deliverable]

  • Project 1 design & development

Week 5A/B
  • [Deliverable]

  • Project 2 wireframe & design

Week 6A/B
  • [Deliverable]

  • Project 3 wireframe & design

Week 7A/B
  • [Deliverable]

  • Project 4 wireframe & design

Week 8A/B - Midterm Check Point (Complete the content development & design. Initial up-and-running website)
  • [Deliverable]

  • Project 5&6 wireframe & design

Part 2: Portfolio Website Enhancement
Week 9A/B
  • Workshop

  • Week 10A/B

  • Workshop

Week 11A/B, 12A/B, 13A/B
  • Workshop

  • [Deliverable]

  • Video introduction

Part 3: Internship Application
Week 14A/B
  • One-on-one

Week 15A/B
  • One-on-one Final Meeting

Creative Technology & Design (CT&D) Attendance Policy

Attendance is not optional. If you are going to miss a class, you must contact me via email ASAP. Due to the quantity of material covered in the course, I will not be able to spend class time explaining missed assignments or redo lectures. If a class is missed, it is your responsibility to get information regarding missed assignments and lectures from one of your classmates.

  1. Students are required to attend all classes, be on time, and remain for the entire class.

  2. Students who miss three classes for classes meeting once a week or four classes for classes meeting twice a week will receive a grade of “F.”

  3. The student who arrives 10 minutes after the start of the class will be considered late.

  4. Two late occurrences = one absence

  5. A student who arrives over 30 minutes late or not returning from the break will be considered absent from the class.

  6. Working on projects for another class or using digital devices for socializing (texting, social media…etc.) or gaming during class time will be recorded as an absence.

  7. An excused absence is still recorded as an absence. The difference is an excused absence won’t impact your grade for professionalism and class participation.

Additional Course Information:
Department Policy on Plagiarism

Plagiarism and other forms of academic deception are unacceptable. Each instance of plagiarism is distinct. A plagiarism violation is an automatic justification for an “F” on that assignment and/or an “F” for the course. A student found in violation of FIT’s Code of Conduct and deemed to receive an “F” for a course may not withdraw from the course prior to final grade assignments.

Use of AI tools

It is permissible to utilize AI tools in your creative process. However, you must identify which AI tool is being used at each stage of the process. You are required to fact-check AI output and avoid stereotyping and bias in your work. Finally, you are responsible for ensuring that the final creation is unique, ownable, and without any copyright issues.

Fact-checking AI output

AI tools are not infallible. They often generate incorrect or misleading information. It is your responsibility to fact-check any AI output before using it in your work. This includes checking the source of the information, evaluating the quality of the information, and considering the context in which the information was generated.

Avoiding stereotyping and bias

AI tools can be trained on data that contains stereotypes and biases. This can lead to AI output that is also biased. It is your responsibility to avoid the potential for bias in AI output. You should also be mindful of your own biases when using AI tools and take steps to mitigate them.

Ensuring the uniqueness and ownership of your work

You are responsible for ensuring that the final creation of your work is unique and ownable. This means that you must not plagiarize the work of others, including submitting works done solely by AI tools without meaningful improvement and input from you.

Penalty for violation

Violation of this policy may result in a grade reduction or suspension from the class.