Bunny Quest

Project Overview

Academic promotions often feel dry and impersonal. To better resonate with Gen Z, this project injects personality into educational offerings by personifying each subject area as a unique, relatable mascot. These characters create an approachable and serve as an emotionally engaging entry point into FIT’s CT&D minor programs. Using a range of AI tools, we’ve developed a cast of bunny personas for posters, stickers, social media personalities, as well as an AI-powered quiz game that helps students find their ideal match.

Student(s)

Kokona Akatsu, Haein Noh

Major

Advertising and Digital Design BFA

Course

CT300 Kinetic Typography

Year

2026

Professor(s)

C.J. Yeh, Christie Shin