FIT Rebranding Campaign

Project Overview

FIT Creative Technology & Design faculty and students partnered with Pentagram to explore innovative ways to communicate FIT's new brand message, #UnconventionalMinds.

• Target Audience: Gen-Z
  Insight: Gen-Z uses social media to connect with like-minded people.
  Strategy: Launch an Instagram campaign featuring quick, quirky, and shareable GIFs that creatively interpret FIT’s “un-words” in unconventional ways. Encourage current and prospective FIT students to participate by creating their own “un-animations.”

Student(s)

Melissa De Olivera, Lawrence Staebler, Yewon Shin, Kelly Wang, Loisse Ledres, Desiree Mohammadi

Major

Advertising and Digital Design BFA

Minor

Creative Technology & Design

Course

FIT x Pentagram Winter Internship Program

Year

2019

Professors

C.J. Yeh, Christie Shin