FIT Rebranding Campaign
FIT x Pentagram Creative Team
Project Overview
FIT Creative Technology & Design faculty and students partnered with Pentagram to explore innovative ways to communicate FIT's new brand message, #UnconventionalMinds.
Target Audience: Gen-Z
Insight: Gen-Z uses social media to connect with like-minded people.
Strategy: Launch an Instagram campaign featuring quick, quirky, and shareable GIFs that creatively interpret FIT’s “un-words” in unconventional ways. Encourage current and prospective FIT students to participate by creating their own “un-animations.”
Student(s)
Melissa De Olivera, Lawrence Staebler, Yewon Shin, Kelly Wang, Loisse Ledres, Desiree Mohammadi
Major
Advertising and Digital Design BFA
Minor
Creative Technology & Design
Course
FIT x Pentagram Winter Internship Program
Year
2019
Professors
C.J. Yeh, Christie Shin