Duolingo: Duo's Fan Wars

Project Overview

Duo’s Fan Wars sparks competition for superfans of the biggest music artists, inspiring them to learn, share, and recruit others to join the fight. By linking Duolingo and Spotify, fans unlock Duo’s Mix, earning points by completing lessons and streaming to compete for the top spot.

Duo fuels the rivalry with hype-driven social media updates, and the winning fandom scores an exclusive mini album drop. This gamified experience turns learning reminders into a fandom battle — fun, shareable, and impossible to ignore.

Student(s)

Sagdiana Rakhimova, Mia Koszalka, Joselyn Perez Nando

Major

Advertising and Digital Design BFA

Minor

Creative Technology & Design

Course

CT400 Digital Product Design II

Year

2025

Professor(s)

Christie Shin, C.J. Yeh