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SHEIN Responsive Website

Lois Choi

SHEIN 1
SHEIN 1
SHEIN 1
SHEIN 2
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SHEIN 2
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Project Overview

SHEIN's website struggles with a confusing user experience, outdated design, and readability issues. The redesign focuses on simplifying information, refreshing the visual style, and improving font readability to boost user engagement and retention.

Student(s)

Lois Choi

Major

Advertising and Digital Design BFA

Course

CT302 Digital Product Design I

Year

2023

Professor(s)

Christie Shin

Awards/Recognition

2024 Young Ones ADC

Category: Interactive/Website, Merit