Overview

The rapid advancements in creative technologies has enabled brands to engage their target audiences in ways that can never be achieved in the past. This minor focuses on multi-sensory brand design process, which is the art of engaging human senses holistically. By activating all of the available sensory channels, brands can stimulate and communicate their message through multiple senses at once, helping their audiences to “experience” their identity in more profound and memorable ways. This minor consists of five courses and each of the classes focus on one aspect of the new frontier of brand experience design.