ihop

Project Overview

IHOP's homemade pancakes and warm atmosphere aim to make guests feel like family. We believe in sharing time and memories over homestyle meals. Our brand mantra is "wholesomeness served at home" with a dynamic system called "every day is a treat." From birthdays to rainy days, there's always something to look forward to. We bring smiles with animations for holidays and notes on billboard signs to brighten snowy days.

Student(s)

Alexandra Molta, Suebin Kang

Major

Advertising and Digital Design BFA

Minor

Muti-Sensory Branding

Course

CT303 Dynamic Branding

Year

2022

Professor(s)

Christie Shin, C.J. Yeh

Awards/Recognition

2023 Young Ones ADC

Category: Brand/Communication Design: Branding-Branding Systems/Identities, Shortlist