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Liberty Science Center

LSC team

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Project Overview

To modernize its brand and engage visitors, the project introduces a dynamic new identity for the Liberty Science Center, inspired by Alexander Calder's mobiles. Emphasizing balance and movement, the branding system features specialized thematic divisions—Science, Mathematics, and Engineering—creating a cohesive educational experience with a modern, minimalist design and vibrant primary colors.

Student(s)

Farisa Alam, Keqin Chen, Mae Belkadi

Major

Advertising and Digital Design BFA

Minor

Muti-Sensory Branding

Course

CT303 Dynamic Branding

Year

2023

Professor(s)

Christie Shin

Awards/Recognition

2024 Young Ones ADC

Category: Brand/Communication Design: Rebranding, Shortlist

Category: Brand/Communication Design: Branding System/Identities - Integrated, Shortlist