MSG Rebranding
Sagdiana Rakhimova
Project Overview
The visual identity and branding redesign for Madison Square Garden aims to modernize its image by balancing tradition with current trends, positioning MSG as a hub for arts and culture, and attracting a wider audience.
Student(s)
Sagdiana Rakhimova
Major
Advertising and Digital Design BFA
Minor
Creative Technology & Design
Course
CT303 Dynamic Branding
Year
2025
Professors
Christie Shin
Awards/Recognition
2025 Young Ones Brand / Communication Design: Rebranding
2025 Young Ones Branding Systems / Identities: Digital