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Frindge Assembly

FA team

FringeAssembly 1
FringeAssembly 1
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Project Overview

The Fringe Assembly Identity system is a branding initiative for a new clothing brand by DTech at SUNY FIT, aimed at providing a platform for young fashion designers to showcase their collections. The logo mark is inspired by assembly hall blueprints, while the brand's primary typeface, Akzidenz-Gravity, is a custom, bold adaptation of Akzidenz-Grotesk-Medium Condensed Alt, featuring a rebellious yet steady aesthetic.

Student(s)

Yuliya Kosheeva, Osvaldo Aguilar

Major

Advertising and Digital Design BFA

Minor

Muti-Sensory Branding, Digital Typography

Course

CT303 Dynamic Branding

CT372 Advanced Kinetic Typeface Design

Year

2021

Professor(s)

C.J. Yeh, Christie Shin