BAM

Project Overview

Over the past 160 years, The Brooklyn Academy of Music (BAM) has been recognized as one of the most important institutions of arts and culture in NYC. With their commitment for innovation and experimentation, the BAM’s brand and reputation, has slowed down over the recent years, becoming outdated as we face a new digital era.
We set out to re-imagining The BAM’s brand identity for a new audience. Breathing new life and purpose with a modern, bold, and unapologetic minimalist take.

Student(s)

Mateo Gonzalez

Major

Advertising and Digital Design BFA

Minor

Creative Technology & Design

Course

CT303 Dynamic Branding

Year

2025

Professors

Christie Shin

Awards/Recognition

2025 Young Ones ADC Finalist