Madison Square Garden

Project Overview

Elevate MSG from a static mark to a dynamic motion-led identity that reflects the scale, energy, and diversity of its experiences. With a system that evolves alongside the artists, sports, and moments that define it.

Student(s)

Thalia Merino

Major

Advertising and Digital Design BFA

Course

CT460 Brand Experience Design Portfolio

Year

2026

Professors

Christie Shin

Awards/Recognition

Winner - Young Ones TDC - Communication Design: Print or Digital - Brand Identity System - Built in Type: MSG

Merit - Young Ones ADC - Brand / Communication Design: Branding - Branding Systems / Identities - Digital - MSG Rebrand

Merit - Young Ones ADC - Typography: Motion - MSG Rebrand